Game Monetization 101: Models & Strategies
Game monetization isn’t just about money, it’s about survival. If you want your game to sustain you (and not just sit in a portfolio), you need a plan from day one. To unpack the essentials, I spoke with Ellen Beeman industry veteran, mentor, and collaborator at Toño Game Consultants. Ellen has worked across production, design, […]
Monetization Profiles: Meet “Carl”, a big spender
This is a series of interviews of different player profiles (non-paying players, moderate spenders, and big spenders), and how and why they monetize in free-to-play games. Introduction “Carl” (not his real name) is a game industry professional and frequently spends in free-to-play games. He shares some great insights into why he makes these purchases… Ellen: […]
Game Monetization Profiles: Meet “Chandler”, a big spender
This is a series of interviews of different player profiles (non-paying players, moderate spenders, and big spenders), and how and why they monetize in free-to-play games. Introduction “Chandler” (not his real name) is a game industry professional and what I would consider a big spender in free-to-play games, though with very specific criteria as to […]
Game Monetization Profiles: Meet “Bobbi”, a moderate spender
This is a series of interviews of different player profiles (non-paying players, moderate spenders, and big spenders), and how and why they monetize in free-to-play games. Introduction “Bobbi” (not her real name) is a game industry professional and what I would consider a moderate spender in free-to-play games, though as you’ll read, she isn’t always… […]
Game Monetization Profile: Meet “Able”, a non-paying player
This is a series of interviews of different player profiles (non-paying players, moderate spenders, and big spenders), and how and why they monetize in free-to-play games. Introduction “Able” (not his real name) is a game industry professional and generally a non-spender in free-to-play games, though he has some very specific criteria as to why and […]